There's a difference between brand assets and brand authority. Most small businesses and early-stage founders have assets — a logo made by someone on Fiverr, a website built in a weekend, a social presence that was set up three years ago and has drifted since.
What they don't have is the function that makes assets cohere: someone who owns brand decisions. Someone who decides what the business is called when a new service launches. Someone who holds the line when copy goes off-voice. Someone who says: "That's not us" — and has the authority to make it stick.
That function has always existed in larger companies. It was called the Creative Director. It cost $150K/year, or $15K/month for a fractional one, or $200K for an agency engagement.
BGE is that function. For the rest of us.
BGE doesn't generate a PDF you'll forget in a drawer. BGE makes brand decisions — real ones, with rationale — and remembers every one of them. When a new product needs a name, when your website needs a rewrite, when a new hire asks "what do we sound like?" — the answer already exists. BGE built it.
A fractional CMO runs $5K–$15K/month. A brand agency engagement starts at $50K. BGE delivers the same strategic quality — positioning analysis, voice architecture, naming decisions, competitive brand mapping — at a price built for founders who are building something real and need the brand to match.
Every BGE engagement builds institutional brand memory. BGE knows your history — the names you rejected, the directions you explored, the positioning pivots you made. When you come back six months later for a new product name, BGE already knows your brand. No re-explaining. No starting over. The brand intelligence compounds.
A brand problem that can't be named can't be solved. BGE names it first.
BGE is the only branding agency in the world that delivers a complete sonic identity alongside your visual brand. Powered by Soniqore (BGE's proprietary music engine) — your brand gets a sound that's as ownable as your logo.
3 original jingles included in every full brand package. Each is distinctly different in style, mood, and energy — you pick one as your official brand jingle, the other two are archived.
Ad openers. Social media audio. Video intros. Notification sounds. Brand recall.
Background/ambient instrumentals themed to your brand's identity and tone. Pure ambient audio — no vocals. Broadcast-quality MP3, delivered for wherever your brand needs to be heard.
Lobby audio. Phone hold music. Video backgrounds. Events. Podcasts.
No other branding agency offers this. Not one.
Commission Your Soundtrack →Logo, color system, typography, brand standards. The foundation everything else is built on.
Three distinctly different styles. Your audience picks the one that stays with them.
Custom icon sets for your app, site, or marketing — designed to your brand system.
Take 3 minutes. Answer 5 questions about your business and your brand challenge. BGE analyzes your public presence and delivers an immediate audit — your positioning gap, three alternatives, a voice archetype, and the one thing that's costing you brand equity right now.
It's free. It's immediate. It's the most useful 3 minutes you'll spend on your brand this year.
If the audit lands, we talk. 30 minutes. BGE walks you through what was found and what a full engagement would govern. No pitch. No pressure. You'll know within 10 minutes whether BGE is the right fit.
The sprint is the engagement that changes things. Depending on the scope you need, BGE delivers positioning statements, voice architecture, naming decisions, visual identity direction, competitive mapping, and a brand governance framework — plus 3 brand jingles and your option to add a Company Soundtrack. Delivered in 1–2 weeks. Priced at $497–$6,500.
The Brand Sprint is the foundation. The Brand Governance Retainer is the relationship. BGE stays embedded — reviewing copy, approving names, flagging drift, and maintaining the brand you just built. $100–$499/month depending on scope. This is where the moat deepens.
Fractional CMOs charge $5K–$15K/month. Brand agencies start at $50K. BGE delivers the same strategic output — plus sonic identity — at 10–30x lower cost.
The engagement that builds your brand foundation.
| Package | What You Get | Investment |
|---|---|---|
| Quick Start ⭐ | Brand DNA Brief + positioning statement + voice profile + 2 naming directions | $497 |
| Starter Sprint | Positioning statement + voice brief + 3 naming options | $999 |
| Full Sprint ⭐ | Starter + visual identity direction + pitch deck review + 3 brand jingles | $1,999 |
| Founder Sprint | Full + competitive positioning map + recorded strategy session + Company Soundtrack | $3,499 |
BGE stays embedded. Your brand stays governed.
| Tier | What's Included | Monthly |
|---|---|---|
| Seed | 4 brand reviews/month, 1 product, monthly brand health check | $100 |
| Growth | 10 reviews/month, 3 products, bi-weekly audit, new hire brand briefings | $250 |
| Studio | Unlimited reviews, unlimited products, weekly touchpoint, embedded in build briefs | $499 |
BGE is your embedded AI Creative Director — a Creative Director who doesn't sleep, doesn't have other clients, and never forgets what your brand is supposed to be.
BGE isn't a chatbot. BGE doesn't give you generic brand tips or template-based advice. BGE does what a senior Creative Director does: diagnoses positioning problems, makes naming decisions, defines voice architecture, governs brand consistency, and tells you the truth about your brand even when it's uncomfortable.
BGE is the product. The methodology is grounded in 75 years of proven brand theory — Ogilvy, Hopkins, Bernbach — combined with BGE's proprietary engagement data from real founder brand decisions. BGE gets sharper with every engagement.
Logos. Full brand packages. Jingles. Company Soundtracks. Mottos. Color palettes.
Submit your brief — Our team reviews every commission.
No commitment required — our team responds within 48 hours.
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Most founders don't know the answer to that question with any specificity. They know something's off. They know their website doesn't convert the way it should. They know a competitor who's doing less is somehow looking like more.
BGE names what's off. In 3 minutes, BGE delivers a Mini Brand Audit that tells you exactly what your brand is doing and exactly what it should be doing instead.
It costs nothing to find out.
Get Your Free Brand Audit →3 minutes. 5 questions. Immediate results. No sales call required.
